Homeowners & Their Needs & Expectations

The Range of Client Profiles

The Pragmatic Investor

This client's priority is the bottom line. They may own rental properties, flipping houses, or commercial spaces. They need a solution that is economical and efficient, allowing them to resume collecting rent or sell the property as quickly as possible.

• Their Goal: A cost-effective fix that meets minimum health and safety standards.

  • This are hard to sell clients, based on attempts to balance practical solutions, while meeting budget restraints.

• Our Approach: We offer the most direct, affordable solution, explaining the necessary work to ensure the property is habitable and functional. We provide a clear, firm budget and timeline, and avoid pushing for expensive, optional upgrades.

The Concerned Homeowner

This is a person deeply worried about their family's health, often triggered by a specific event, like a child's asthma flare-up or a family member's recurring allergies. Their primary driver is well-being, and they may be willing to "move mountains" to provide a safe environment.

• Their Goal: The best possible outcome for their family's health, with cost being a secondary concern.

  • Their need for practical solutions are generally met without resistance to price concerns.

• Our Approach: We act as a trusted advisor, explaining all options from immediate fixes to comprehensive, long-term preventative measures. We present a range of solutions and help them choose the most impactful ones, while also protecting them from overspending on unnecessary services.

The Commercial Property Manager

This client is focused on the long-term health of their building and their tenants. Their priorities include tenant retention, minimizing liability, complying with local regulations, and protecting a large, valuable asset.

• Their Goal: A reliable, long-lasting solution that prevents future problems and ensures tenant satisfaction

  • This is often used as a selling point to collect premium rent.

• Our Approach: We offer robust, scalable solutions with a focus on preventative maintenance and long-term cost savings. We provide detailed reports that a property manager can use to demonstrate due diligence and ensure regulatory compliance.

The Public/Institutional Client

This could be a school, a government building, or a healthcare facility. These clients have the highest level of scrutiny. They are concerned with public health, legal liability, and protecting the welfare of a large group of people. Their budgets are often tied to public funding and a strict approval process.

• Their Goal: A thorough, documented, and legally defensible solution that ensures public safety and long-term operational integrity.

  • These are the commercial clients that are looking for practical large scale, long term solutions to problems. Their concerns are reducing liability with a solution in a presentation to take to their board for approval. 

• Our Approach: We provide a formal, highly detailed scope of work, including data, scientific reasoning, and a clear plan of action. We focus on providing a solution that is both effective and transparent for all stakeholders.

The Luxury Homeowner

This client is not concerned with budget. They are looking for the absolute best, most innovative, and most discreet solution. They want perfect comfort and are interested in premium, cutting-edge technology that goes beyond basic function.

• Their Goal: A state-of-the-art system that provides the ultimate in comfort and air quality, with a focus on aesthetics and advanced features.

  • These customers tend to seem to be looking mostly for bragging rights with their circle of friends & colleagues. Their expectations for professionalism is complex. They expect extreme performance, recognizable name brand products, and a high level of service. This is oddly offset as they view blue collar workers & their managers as uneducated & untrained.

• Our Approach: We present the most advanced and effective solutions available, including smart technology and custom installations. Our focus is on providing a seamless, high-end experience that meets their desire for a premium product.

The Cost-Conscious/DIY Customer

This client has a very limited budget and is often a homeowner trying to solve a problem with minimal financial outlay. They are looking for the cheapest, most basic solution, and may be tempted to try to fix it themselves.

• Their Goal: The absolute bare minimum to address the immediate symptom, often at the lowest possible cost.

  • Value is exceedingly imprortant to this customer type. While they are budget conscious, they can be persuaded outside of their budget when the discussion switches from "costs" to "savings". Meaning, the very same IAQ solutions we provide, will often also minimize electrical &/or heating costs, which offsets the expense associated with the purchase.  Bringing them from the expectation as this is an expensive, yet necessary fix, to a necessary fix that will reduce energy costs, saving money. The perception is the solutions we provide aren't costing, they're saving.

• Our Approach: We can provide a basic, entry-level option, but we must be clear about its limitations and the potential risks of a cheap or incomplete fix. This is also a situation where we must recognize if the client is not a good fit for us, as our quality standards may not be achievable within their budget.

Ultimately, our role is to use our knowledge and expertise to match the right solution to the client's unique situation, ensuring their needs are met, their expectations are managed, and their investment is well-placed.